Art Forum, without a doubt, has more funding than Aperture. The size and thickness is one apparent aspect to show this. Aperture is apparently thinner than Art Forum, and consequently features less than Art Forum. In Art Forum, it seems like every page not only showcases more art than Aperture does, but advertises for their shows at the same time. Art Forum, though consisting mainly of advertising and announcements, gives more pages to showcase art. I was surprised to see that Aperture doesn't give a page to an entire photograph, as would be seen in Art Forum--but this is more than likely due to funding. Being a very visual and thick magazine, Art Forum has the luxury to disperse its articles and interviews throughout the magazine, so the words complement the rest of the magazine. In Aperture, the interviews and articles do not have the same luxury--what ends up happening is the photographs associated with a particular commentary must be smaller to fit the page. What is refreshing is that Aperture's interviews do show more photographs of the same photographs than Art Forum does.
At first glance, they both have similar looking formats: menu bar at the top, advertisements at the right panel of the screen, and a white background. As we saw in class, Art Forum online showcases more of the interaction between artists and celebrities--and also the celebrity aspect of being an artist. There are more articles, commentary, and words in general online than I saw in the Art Forum magazine. Where the magazine advertises exhibitions and shows, Art Forum's website handles the what happens during and after the exhibitions. More advertisement occurs on Aperture's website than the magazine. Most of the drop down menus are dedicated to buying books, prints, the magazine, and donating to events and organizations. Much of the writing here occurs in the Blogs.
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