Frieze v. Artforum

ArtForum is based in the idea of celebrity in the art world. Its main articles focus on people and their interactions with one another rather than on art or emerging notions in art. The first thing I noticed when we pulled up the magazine's website last week in class were the gallery adds. I guess its selling out, but it seems like a good idea to me. What better place is there for galleries, which must earn money, to get the word out about their reputation and shows? Frieze does the same thing, but ots focus is clearly more intellectual. Instead of some headline about some art mogul on the red carpet with Natalie Portman or something, Frieze has a running slide show of current art. Gallery adds appear in the right corner, but other than that, articles and images are very art oriented. I also noticed that, besides the prevalence of new art images and art centered intellectual material, Frieze seems to be especially tied to the notion of art organizations, movements,efforts and gatherings.