As mentioned in previous posts, Art Forum is decorated in advertisements. Out of 360+ pages, 40% have to be ads for various galleries. I love the colorful, representative photos in the ads. There was a series of articles under the title "The Museum Revisited" that I enjoyed. The audience for the magazine is artists "in the know" and those who are interested in contemporary art. There seems to be a celebrity appeal to the magazine that caters more towards monetary value than representative art from around the globe? There was also a great article about the function and revitalization of art schools. But the majority of the writings were poorly written and too flowery for my taste.
My comparison magazine to ArtForum was Modern Painters. The September issue featured a special report on Chinese artists. The audience for this magazine seemed more of the younger artists, with much of the magazine dedicated to showcasing art and articles, similar in setup to Wired Magazine. There weren't nearly as many ads as in ArtForum and the articles were less flowery and pretentious. There was a great section that showed how much money has been put aside in national budgets for the arts in various developed countries. USA: 54CENTS per person Japan: $8.68, China: $2.27, France $54.69
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