
I thought a comparison of very different countries would produce the most interesting results, thus I chose Kenya and The United States. To begin, I decided to compare their favorite colors- not surprisingly both were blue. However, the United States prefers blue by a much greater margin- 44% to Kenya’s 29%. Kenya was also more confused as to what their favorite colors were- including the option “Not Sure” in their selection of choices (they were, however, certain of their second favorite colors). When choosing the activities of the figures in the perfect image, the United States preferred to see people at leisure, while Kenya wanted people depicted working. This was unexpected- I supposed that America would prefer to show an industrious people, as much of their history and current culture revolve around the hardworking citizen. I assumed that Kenya, with its tumultuous history would prefer to see images of indulgence and excess- thus leisure. This reversal surprised me. The most staggering difference was the amount of money each was willing to spend on a work of art they enjoyed. The majority of Kenyans responded they would spend between $6.00 and $11.00 dollars, while most Americans would spend between $200 and $500 dollars. If we consider this in terms of average household income, the average Kenyan is willing to spend a larger percentage of their yearly income on art than is the average American.
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